Woo Plumbing
A new website to match a new brand, with established expertise.
Company Overview
Woo Plumbing is a full-service plumbing company that specializes in high-skill work: water filtration, slab leaks, water heating, repiping, and advanced diagnostics. Owned by licensed master plumber, Joshua Manness, Woo Plumbing proudly serves OKC and the surrounding metro.
Services provided:
- Web Design
- Web Maintenance
- SEO
The Objective
Joshua has spent 15+ years in the plumbing industry, most recently running Manness Plumbing Service alongside a business partner. When that partner left, Joshua faced a full rebrand: a new name, a new identity, a new start. He landed on Woo Plumbing, which is a fun, memorable, and easy name to say.
But a rebrand brings its own set of problems.
Joshua turned to Nicole to build a website that matched his new brand: clean, inviting, and built to leverage Woo Plumbing’s identity for stronger organic rankings. He also saw where the digital landscape was heading. He wanted a site built for AI overviews and LLMs like ChatGPT, not just Google: one that could rank without relying on paid ads or the SEO playbooks that don’t move the needle for a business like his. Above all, he wanted visitors to land on the site, immediately trust it, and book.
He needed someone who could navigate all of that at once: design, visibility, and function.
That’s where Stratimark came in.
The Stratimark Way
Woo Plumbing needed to feel fun and approachable without sacrificing an ounce of credibility, so Nicole tailored a website to achieve exactly that.
She also knew plumbing customers usually need help ASAP, so she strategically placed content where customers would naturally look for it, to help them make an informed decision.
Reinforcing Woo Plumbing’s brand and building its authenticity is also crucial. Genuine company images, real-time reviews, and no-nonsense messaging are incorporated into the website.
Then, to strengthen AI discoverability and conversion tracking across the OKC market, she applied targeted techniques built specifically around the services Woo Plumbing offers instead of generic plumbing SEO. Security and site performance were treated as non-negotiables, so the experience stays fast and frictionless for every visitor.
Today, Woo Plumbing is live on its own domain: a fast, clean, welcoming site that finally looks and feels like the business Joshua built.
